Cloudflare, Visa & Mastercard Embrace Agentic Commerce: The Future is Here

Laatst bijgewerkt: October 16, 2025

The Tipping Point: Agentic Commerce is Going Mainstream

Sometimes, a new technology reaches a moment where it moves beyond the hype and becomes a serious business reality. For Agentic Commerce, that moment is now. On October 14, 2025, Cloudflare, the backbone of a significant portion of the internet, announced a collaboration with giants like Visa, Mastercard, and American Express.

Their shared goal? To build a secure and standardized way for AI assistants to make online purchases on behalf of consumers. This isn’t just another update; this is the foundation for the next generation of e-commerce being laid.

The Problem No One Could Solve Alone

Imagine an AI assistant visiting your webshop to buy a product for a customer. How can you be sure it’s a legitimate, trustworthy assistant and not a malicious bot trying to scrape your prices or commit fraud?

This “trust problem” was one of the biggest barriers to the widespread adoption of AI shopping. Merchants had to choose between blocking all bots (including the ‘good’ AI assistants) or leaving their doors open to significant security risks.

The Solution: A Digital Passport for AI Agents

The collaboration introduces the “Trusted Agent Protocol,” based on Cloudflare’s “Web Bot Auth.” Think of it as a digital passport for AI agents. It allows an agent to identify itself in a standardized way and verify its intent (e.g., ‘I need product information’ or ‘I want to make a purchase’).

For merchants, this means they can finally say with confidence: “This is a trusted agent from a known network like Visa or Mastercard, and we can securely process this transaction.”

What This Means for You as a Business Owner

1. Validation: Agentic Commerce is officially no longer an experiment. The world’s largest companies are investing in it and building the necessary infrastructure. The question is no longer if it will happen, but when it will become the standard.
2. Standardization: With an industry standard emerging, it will be much easier for developers and platforms (like Shopify, also mentioned as a partner) to implement this technology. This will accelerate adoption dramatically.
3. Urgency: The train is leaving the station. Companies that prepare their systems (like product feeds and APIs) for this new way of shopping now will have a strategic advantage. If you wait too long, you risk missing out and losing customers to competitors who are ready.

Get Ready for the Inevitable Future

The announcement from Cloudflare and the payment companies is a starting gun. The technical foundation is being laid as we speak. The next move is up to the merchants to ensure their doors are open to this new, efficient revenue stream.

At Agentic-Shopping.nl, we help you take that step. We ensure your product data and APIs are future-proof, so you can capitalize on the revolution that is starting today.

The future of e-commerce is here. Are you ready for it?